WHY

Poster Design, Screen Print

I was inspired from a documentary that I watched about our bottled water industry. I was joking with friends
a few days before watching the documentary about how this is the most exspensive liquid per oz. I was so
inspired by the film that I decided to design and print a poster that captures my first thought about this industry,
WHY? The textures used were created by hand and used to represent the dirty part of the business. I place
the in the bottle with a focus on North America as it barely stays afloat inside the bottle. The bottle represents
how we can rely on a material where we produce at full tilt we are in a sense bottling our planet.

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